Nerdy Rotten Scoundrel kicked off coverage of the 2012 New York City Toy Fair this afternoon in the heart of Manhattan at the Times Square Hasbro Showroom.
The company hosted an extensive multi-media preview presentation of its upcoming properties set to hit the shelves later this year. Hasbro will turn out new toys to coincide with the release of Marvel Studios The Avengers, Sony’s The Amazing Spider-Man, Paramount’s G.I. Joe: Retaliation, The Hub’s Transformers Prime, Universal Pictures Battleship, and various new Star Wars toys covering Cartoon Network’s The Clone Wars and additions to previous waves of action figures from the films.
While overall spoilers were kept to a minimum, there was a surprising full reveal of the look for the Lizard in the upcoming The Amazing Spider-Man. With only brief shots seen of him in the new theatrical trailer released last week, these action figures and role play mask seen today give us a definitive glimpse of the reptillian villain (played by Rhys Ifans) in the upcoming film starring Andrew Garfield in the title role.
Much more coverage and images from Hasbro to follow including images from the toy lines of The Avengers, Star Wars, G.I. Joe, and Battleship.
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